Vice President of Marketing
About the Company
Pioneering diabetes treatment provider
Industry
Hospital & Health Care
Type
Privately Held, VC-backed
Founded
2014
Employees
501-1000
Funding
$200+ million
Categories
Specialties
About the Role
The Company is seeking a VP of Marketing to play a pivotal role in the strategic direction of all enterprise and B2B marketing functions. The successful candidate will be instrumental in shaping the brand identity, driving marketing operations, and leading initiatives that significantly impact sales growth. This senior executive will be responsible for designing and leading long-term marketing strategies that align with the company's mission and revenue goals, as well as directing all aspects of the B2B marketing function, including demand generation, product marketing, client communications, and brand positioning. Collaboration with executive leadership on corporate strategy and cross-functional teams is essential to deliver a coordinated and high-impact market message. Applicants for the VP of Marketing position at the company should have a minimum of 15 years' progressive marketing experience, with at least 7 years in executive roles. A background in health technology or an innovative market space is appreciated. The role requires a proven track record in managing multi-functional marketing teams, deep expertise in brand creation, digital, growth, product, and customer marketing, and a strong understanding of market trends, data analytics, and customer insights. The ideal candidate will be adept at leveraging innovative technologies, particularly AI, to enhance marketing effectiveness and efficiency. Experience in both public and private companies is preferred, and the candidate should be aligned with the company's values-driven culture, which emphasizes a people-first approach, ownership, and a commitment to evidence-based, data-driven decision-making.
Hiring Manager Title
Chief Commercial Officer (CCO)
Travel Percent
Less than 10%
Functions
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